Privacy Policy

Last Updated: November 4, 2025

1. Introduction

Welcome to ScreenGuide ("we," "our," or "us"). We are committed to protecting your privacy and the privacy of your family. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

ScreenGuide is a family-focused content discovery app that helps parents find age-appropriate shows and movies aligned with their family values. We take our responsibility to protect children's privacy very seriously and comply with the Children's Online Privacy Protection Act (COPPA).

2. Information We Collect

2.1 Information You Provide

Account Information: Email address and password (if using email authentication) or Apple ID authentication token (if using Sign In with Apple)
Profile Information: Your name and any profile preferences you set
Children's Information: Names and dates of birth for child profiles you create (used solely for age-appropriate content filtering)
Preferences: Your family's content preferences, including theme selections, spectrum preferences, and avoided content categories
Reviews and Ratings: Content reviews, ratings, and feedback you submit about shows and movies
Interactions: Shows you view, mark as watched, dismiss, or add to lists

2.2 Automatically Collected Information

Usage Data: How you interact with the app, including features used, screens viewed, and time spent
Device Information: Device type, operating system version, app version, and unique device identifiers
Error Logs: Crash reports and technical diagnostic information to improve app stability

2.3 Information from Third Parties

We receive show and movie metadata from The Movie Database (TMDB), including titles, descriptions, posters, ratings, and release information.

3. How We Use Your Information

We use your information to:

Provide Personalized Recommendations: Match shows and movies to your family's values and preferences
Age-Appropriate Filtering: Use children's ages to filter content appropriately
Improve Our Services: Analyze usage patterns to enhance features and user experience
Content Analysis: Process show content through AI services to generate theme tags and spectrum codes
Community Features: Display your reviews and ratings to help other parents
Communication: Send important updates, security alerts, and service notifications (you can opt out of non-essential communications)
Safety and Security: Detect and prevent fraud, abuse, and security incidents
Legal Compliance: Comply with legal obligations and enforce our Terms of Service

4. COPPA Compliance (Children's Privacy)

Important: ScreenGuide is designed for use by parents and guardians, not by children directly.

4.1 Parental Consent Model

We assume all users are parents or legal guardians acting on behalf of their children
By creating child profiles, you (the parent) consent to our collection of your children's names and dates of birth
Children do not create accounts or use the app independently

4.2 Children's Information We Collect

What we collect: Child's first name and date of birth only
How we use it: Solely to calculate age and filter age-appropriate content
Who can access it: Only you (the parent) and our secure servers for filtering purposes
No marketing: We never use children's information for advertising or marketing
No sharing: We never sell or share children's information with third parties

4.3 Parental Rights

As a parent, you have the right to:

Review your children's information stored in child profiles
Delete child profiles at any time (Settings > Kid Profiles > Delete)
Refuse further collection of children's information by deleting the app
Contact us to request deletion of all family data

5. Third-Party Services and Data Processors

We use the following trusted third-party services to operate ScreenGuide:

5.1 Infrastructure and Backend

Supabase: Database hosting, authentication, and backend services (data stored in secure cloud infrastructure)

5.2 Content and Metadata

The Movie Database (TMDB): Show and movie metadata, posters, descriptions, and ratings

5.3 AI Content Analysis

Anthropic (Claude AI): AI analysis of show content to generate theme tags and spectrum codes
xAI (Grok): AI validation of content ratings and sentiment analysis

5.4 Sentiment Analysis

Reddit API: Aggregated parent discussions and sentiment about shows (no personal Reddit data collected)

5.5 Analytics and Monitoring (If Implemented)

TelemetryDeck or Firebase Analytics: Privacy-focused app usage analytics
Sentry: Crash reporting and error monitoring

Data Processing Agreements: All third-party services are bound by data processing agreements and are prohibited from using your data for their own purposes.

6. Data Security

We implement industry-standard security measures to protect your information:

Encryption: All data transmitted between your device and our servers is encrypted using HTTPS/TLS
Database Security: Data at rest is encrypted and stored in secure, access-controlled databases
Authentication: Secure authentication via Apple Sign In or encrypted password storage
Access Controls: Strict internal access controls limit who can access user data
Row-Level Security: Database policies ensure users can only access their own data

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

Account Data: Retained while your account is active
Child Profiles: Retained until you delete them or delete your account
Reviews and Ratings: Retained to help the community (you can delete individual reviews)
Usage Data: Aggregated and anonymized after 90 days
Account Deletion: When you delete your account, all personal data is deleted within 30 days (some anonymized data may be retained for analytics)

8. Your Privacy Rights

8.1 Access and Control

You have the right to:

Access: View all information we have about you in the app Settings
Update: Edit your profile, preferences, and child profiles at any time
Delete: Delete child profiles, reviews, or your entire account
Export: Request a copy of your data (contact us)
Opt-Out: Disable analytics or notifications in Settings

8.2 Regional Rights

California Residents (CCPA)

Right to know what personal information is collected
Right to delete personal information
Right to opt-out of data sale (we don't sell data)
Right to non-discrimination for exercising your rights

European Residents (GDPR)

Right to access, rectify, or erase your personal data
Right to restrict or object to data processing
Right to data portability
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

9. Data Sharing and Disclosure

9.1 We DO NOT:

Sell your personal information to anyone
Share your information with advertisers
Use your data for third-party marketing
Share children's information with any third parties

9.2 We MAY Share Information:

With Service Providers: Third-party services listed in Section 5, solely to operate the app
For Legal Reasons: If required by law, court order, or to protect rights and safety
Business Transfers: In the event of a merger, acquisition, or sale (users will be notified)
With Your Consent: When you explicitly agree to share information

9.3 Public Information

Reviews and Ratings: Visible to all ScreenGuide users (you choose what to share)
Anonymized Data: We may share aggregate, anonymized statistics (e.g., "80% of parents prefer educational content")

10. Cookies and Tracking

Our mobile app does not use cookies. However, our website (if you visit it) may use essential cookies for functionality. We do not use tracking cookies or third-party advertising cookies.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

Posting the new Privacy Policy in the app
Updating the "Last Updated" date
Sending an email notification (for significant changes)

Your continued use of ScreenGuide after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your data, please contact us:

Email: privacy@screenguide.app
Mail: ScreenGuide Privacy Team
[Your Business Address - Add Before Launch]

We will respond to your inquiry within 30 days.

14. Disclaimer

AI-Generated Content: ScreenGuide uses artificial intelligence to analyze and categorize show content. While we strive for accuracy, AI-generated ratings and theme tags may not be 100% accurate. Parents should use their own judgment when making content decisions for their families. We encourage users to provide feedback to improve accuracy.